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Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than not, want to make the world a better place (allegedly).
Insurance company Unum collects 24 inspirational company mission statements in the infographic below, and they offer some interesting takes on the brands' self-perception. Many of them—Warby Parker, Nike, Google, Facebook, Ikea—are right on brand. Others, like Chevron, are a bit more peculiar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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