Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture.
New print ads from the brand in Germany offer a twist on the family-tree motif, with pictures of Ikea beds—dating back to its first, from the late 1940s—inserted in between generations of ancestors. The tagline is, "Where family starts."
That's based on a fun fact—that 10 percent of Europeans were conceived on one of the brand's beds—unearthed by German agency thjnk, which created the campaign (and also made Ikea's clever space-maximizing RGB billboard earlier this year).
Each ad in the new series also features not just beds but one piece of Ikea furniture designed for another room in the house, because why be boring?
Full ads plus credits below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in