Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain.
Young children are asked to write two letters saying what they want for Christmas. The first is addressed to the Three Kings—rather than Santa, because this is Spain—and predictably, the kids ask for material stuff like toys and games. The more creative requests include a Wii gaming system, a piano and a unicorn.