The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can.
The post asks people to send questions about how they might improve their bedroom and bathroom areas. A "Shelf Help Guru" then answers them. (It's the same guy who appeared in BBH Asia-Pacific's comical "Improve