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Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability.
Created by Mother London and director Martin Krejci, the ad's surreal aura is enhanced by Menomena's pop-etheral "Wet and Rusting" on the soundtrack. Check out Mr. Squirrel's reaction as the lights blaze. Yeah, he's screwed—every predator can spot him now.
"Forest" is part of Ikea's "Wonderful Everyday" campaign, which focuses on how small things can make a big difference.
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