Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking fun at the Apple Pencil, unveiled this week.
It's perfect, of course, because Ikea's own pencils are such a familiar part of the store experience. There's even a whole Wikipedia entry about them. And indeed, as this new ad suggests, Ikea couldn't care less if you take a pencil or two home with you.
In fact, earlier this year there was a pencil shortage at the only Ikea store in Korea, but even then, the retailer refused to condemn the swiping of them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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