Ikea Belgium wants to save what it considers the dying art of photography … by creating an app that only lets users snap one picture.
Titled "Klikk" (or "Click," in Dutch), it aims to force would-be photographers to focus carefully on composition, timing and light—rather than rattling off a bunch of shots, then picking the best one and using ready-made filters to smooth out the flaws.
DDB Brussels designed the app to promote Ikea's 2016 Art Collection, a limited run of 11 posters featuring works by a range of professional photographers, including Mandy Barker, Bobby Doherty, Jill Greenberg, Annika Von Hauswolff, Chad Moore, Rankin and others.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in