If You're Sick and Tired of Hipstery 'Maker' Culture, Watch This Hilarious Video Now

Manifesto from a creative force

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Creatives everywhere fetishize maker culture and the glory of handmade creation. But the line between DIY authenticity and insufferable hipsterism is a thin one, and Internet videos celebrating maker culture—they're everywhere—can be an absolute horror to sit through.

Except for this one.

It offers us a snapshot of one of the purest makers ever—a real artist at his craft. You'll never look at artisanal creation, or perhaps breakfast, the same way again. Fun video by freelance copywriter Andy Corbett and director/photographer/editor Patrick Kehoe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in