If you're still obsessed with millennials, you've way behind the curve.
Taxi Canada and BBDO Toronto both explain that you need to walk back to the very beginnings of life—newborns, fetuses, fertilized eggs, even sperm itself—to start building brand connections as early as possible, at least according to the parody videos below.
"We want to take these attitudes out of the vagina and into the real world," a Taxi guy says, in one of the more memorable lines, after showing a "Twinkle Twinkle Little Star" recording that becomes a crass product pitch when played backwards.

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