Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
It would be tougher to do this in Times Square, but a pair of artists in Vienna have covered up all the ads on a popular shopping street with bright canary-yellow fabric and plastic, in order to spark debate about just how much advertising society can take. “You can’t see the landscape anymore. It hurts the eyes,” says one of the artists. (Not that the yellow is especially soothing, but whatever.) The pair got local businesses to forfeit the ad revenue for the two-week project by arguing that it would spark curiosity and bring even more shoppers to the area; after being skeptical at first, the Chamber of Commerce itself eventually became the main contributor to the $245,000 budget.