Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers. (This is why Felix Baumgartner's Red Bull stunt was such a juggernaut—it was all about testing what it means to be human. It's also why a lot fewer people cared when Jose Cuervo mixed a margarita in space.)
Hyundai just released its own little space movie made by Innocean Worldwide, and it's a great addition to the category. The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in