Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don't get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch.
Ad agency Mood worked on the project with 3-D printing firm The Goodfellas.
"As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role," says Priya Patel, birector of baby care at Kimberly-Clark Brazil.
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