Mocking hipsters was cool until H&R Block started doing it. (Actually, it's probably been passé for a while now. Really, it was so 2012.) Nonetheless, in an effort to reach millennials, the tax prep brand has been running a social media campaign titled "Hipster Tax Crisis."
The effort hinges mostly on the idea that anyone who fits one of many stereotypes that's been lobbed at the ill-defined group in recent years—e.g., horn-rimmed glasses—is probably bad at doing their taxes.