Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles.
At least, that's how the seven-seat SUV is portrayed in this inventive "Highway Robbery" stunt crafted by Grey New York. Over the course of a two-day shoot on a busy roadway in Southern California, the team employed a tricked-out peristaltic pump and "road-mat" to harness the momentum of passing traffic and generate electricity for charging the XC90 T8.
Check out the stunt here:
"It takes a very integrated team to pull something like this off," Andreas Dahlqvist, Grey New York's chief creative officer, tells AdFreak.

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