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Would you let Samsung turn the birth of your child into an ad, if it meant the company would also set up a live-streaming virtual reality rig, so your partner could witness the moment—despite being away for work?
A new six-minute, documentary-style commercial does just that for a couple in Australia. The father, Jace, has a fly-in-fly-out job, meaning he spends four-week stretches some 2,500 miles from his family. The mother, Alison, is expecting their third child.
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