How a rock star sells ‘Rock Band’: poorly



Sleater-Kinney guitarist Carrie Brownstein (shown here) writes in Slate this week about how she was apparently doomed to be a reluctant cog in the hype machine for Rock Band, an ambitious video game that took Guitar Hero to its logical four-player extreme. During a “short stint” of working at Wieden + Kennedy, she was asked to help concept marketing for the game, but the agency didn’t feel her ideas “were putting rock on a pedestal.”

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