How Red Robin Bought Priceless PR for $11.50

Secret recipe: 'MOM 2 BEE GOOD LUC'


It doesn't cost much for a brand to polish its image and generate lots of positive media attention. In fact, $11.50 will get you a ton of it. That's the amount Charles, the manager of a Red Robin restaurant in Apex, N.C., recently comped a very pregnant customer (she was actually overdue) when she stopped in for a meal with her husband and 2-year-old son. Charles deducted that amount and added the note "MOM 2 BEE GOOD LUC" to the bill.

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