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Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly popular, and she had a respectable 5,000 Instagram followers. But her #theoandbeau images made her an overnight sensation. Soon she had 450,000 Instagram followers.
The Land of Nod, the retail brand geared to parents of young children, saw the potential in capitalizing on the success of Theo and Beau.
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