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Wolves are everywhere in manly man advertising like the Old Spice campaign. But there is such a thing as too much wolf, apparel company Johnnie-O claims in a new commercial from ad agency Ignited.
At issue is how far down guys should unbutton their shirts on a night out. Too far down, and you'll gross people out with "Too Much Wolf." Too buttoned up, and you'll suffer from "Too Little Wolf" and be just as much of an outcast.
Johnnie-O demonstrates both extremes below, with help from actual wolves—as well as Vine star Arielle Vandenberg.
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