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YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip … because you might just get hit by a bus.
In an ad titled “Near Death,” one of four new 30-second spots by San Francisco agency Heat, a man steps absent-mindedly into oncoming traffic, screams when he realizes his error, and flashes forward to a nude beach in Monterey that he’s always wanted to visit—replete with general awkwardness, well-placed accessories to ensure modesty, and confusion about where to put sunscreen.
Watch it spoiler-free here:
All’s well that ends well for the dreamer.
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