Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
For those of you who thought the new line of Hallmark cards defies parody (to quote Gawker), let me introduce you to the Hooters Energy Drink. Apparently their swing, and decisive miss, at becoming an airline hasn’t dampened their enthusiasm for brand extension, and now they’re stepping up to the plate again with a product as questionable as this sentence’s baseball metaphor. The best thing anyone can say about the drink so far is that it has “a unique taste.”