Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
People in Boston love the Hood Blimp, which hovers over Fenway Park during baseball season and has probably gotten more exposure for the New England dairy company than any other advertising it’s done. (To see the kind of devotion it inspires, check out this car’s nifty Hood-Blimp rooftop ornament.) But yesterday was a sad day for the blimp, as it crashed in a wooded area northeast of Boston. The pilot is fine, but Red Sox Nation could have been spared the metaphor at this stage of the season.
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