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Perhaps you've seen RPA's new TV spots for the Honda Odyssey, which has the world's first in-car vacuum cleaner. The ads, voiced by Neil Patrick Harris and Rainn Wilson, feature junk on the minivan's floor—crayons, candy, lint balls, tiny toys—chatting obliviously before getting sucked up by the vacuum.
On Tuesday, RPA launched a social element, in which @Honda is tweeting at snack and toy brands, warning them about what's in store if they fall on the floor of an Odyssey.
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