It doesn't matter who you are—there's a Honda Civic for you. That's the message of RPA's entertaining new ads for Honda, which broke Wednesday. To prove the point, they've assembled the most motley cast of Civic drivers imaginable. The five characters in the new campaign are:
• The zombie, Mitch, a salesman who's into high-tech gadgets. His Civic Sedan is loaded with options like Bluetooth HandsFreeLink and navigation system with FM Traffic.
• The urban woodsman, Jack, who lives in the city but is at home in the woods.