Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
When people think of Hulk Hogan, they remember him as a symbol of 1980s pop culture who returned as a symbol of 2000s pop culture. Wrestling fans remember him for the legendary matches he had in the early days of Hulkamania, as well as the parade of stinkers he put on with the likes of Tiny “Zeus” Lister and Earthquake. But this Japanese commercial he made will surprise both groups. I’m pretty sure it’s for air conditioning, although “Bigflow” could mean lots of things in Japan.