H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot

Brand accused of stealing a design


In the worst timing imaginable for H&M, the clothing store is trying to put out a fire in social media just days before it's set to air its first Super Bowl commercial ever. At issue is a collection of H&M products, including doormats, pillows and towels, that are emblazoned with the words "You look nice today," alongside a heart shape. Unfortunately, the whole design seems to have been lifted from a piece of art by Tori LaConsay, who painted the same words, in all but the same font, with the same heart, on a sign in her East Atlanta neighborhood back in 2008.

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