Four years after grinding out a winner with "Go Meat!" Hillshire Farm and TBWA\Chiat\Day are launching a new campaign "designed to resonate with women." That apparently means catchy jingles are out, and drab domestic scenes are in. The first TV spot is definitely better than it could be, thanks largely to the casting choice of improv diva Wendi McLendon-Covey from Reno 911 and Bridesmaids. She plays the inner voice of our otherwise silent family provider, thinking sassy thoughts and plotting to corner her mate into dance lessons.