The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor.
Lew'Lara\TBWA created the print ads for the Abrinq Foundation, which is affiliated with Save the Children, in the style of high-fashion magazine spreads. Each one features a single line of copy, such as, "A dress shouldn't cost a childhood." Brazilian model Caroline Ribeiro appears in some of the ads, which were shot by top fashion photographers.
#Dress4Good is the hashtag, and the public is encouraged to post "positive fashion-foward images" on Instagram.