Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today

Welcome to the Wonder Vault

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door.

Actually, it's more like a portal.

The Mondelez cookie brand is calling it the "Oreo Wonder Vault." And we're told it's where new Oreo flavors magically appear, as if out of thin air. And indeed, that's apparently what's happening today, when passersby can approach the door and receive brand-new Filled Cupcake Oreos a full six days before they hit store shelves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in