Here's a Colorful, Cryptic Alternative to 'Your Ad Here' Signs on Unsold Billboards

Van Wagner makes it more fun


Van Wagner, the outdoor advertising company, has created billboards to advertise advertising on billboards. Catch that? It's kind of meta.

When a billboard doesn't get sold, its owner can keep the old ad up, thus devaluing the space, leave the board blank or put a placeholder on it in the meantime. Van Wagner chose to go with the latter, but didn't want a simple black-on-white "Your Ad Here" sign.

Instead, the company is now into its second round of posting its own curious ads on unsold billboards in New York and Los Angeles.

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