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Women's health site HelloFlo has released a new ad about postpartum urinary incontinence.
The women's health site is known for its fun, disruptive ads, but "Leaks Can't Stop Me Now" is no "Camp Gyno." After a few home runs, this one is a swing and a miss. HelloFlo gets gold stars for talking openly and candidly about women's health issues, but this spot lacks the fun-and-cool factor that permeates its previous spot.
It's a full two and a half minutes of singing ("Stop, cock a hip, squeeze"), dancing and cringe-worthy moments.
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