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Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it's pretty much alone—the appeal of pure, unfettered materialism.
In this vein, it's taught us how to battle the deathlike rictus of "gift face," and even created a super-cheap line of crappy presents for people who'd rather spend their holiday budgets on themselves.
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