Guinness had an eventful New Year's Eve, broadcasting this commercial live in Ireland to wrap up the yearlong celebration of its 250th anniversary. The ad can only be described as explosively classy—the traditional Irish shtick is replaced by an impressive fireworks display that does to the Guinness Storehouse in Dublin what Guy Fawkes had in mind for Parliament. The spot was supposed to air at 17:59 local time—a reference to the year 1759, when, on New Year's Eve, Arthur Guinness famously signed the brewery's 9,000-year lease at Dublin's St James' Gate.
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