Grey goes green, asks you to do the same



The green bandwagon is getting awfully crowded as it rolls down Madison Avenue. Agencies seem to be tripping over each other to buff up their environmental credentials. Grey is the latest to do so. Just in time for Advertising Week, Grey New York has built a Web site called Green It Forward to show off what it’s doing to reduce waste and provide everyday tips for other ad folks to do the same. (Recycle paper, turn off your computer, don’t even think about that Fiji water, and ride a bike to work.)

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