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Man, Europe is really going all out with the violent ad imagery these days. This time, England has come up with a campaign to scare kids away from knives that looks like it was taken from Jack the Ripper’s day planner. It includes two videos, including one featuring a slideshow of brutal knife wounds. Also, “postcards depicting a hand mutilated by a knife attack are being handed out on the streets,” according to the Daily Mail.

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