GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012

Can Stratos jump footage still get pulses pounding?

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When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to feature is definitely a monumental moment, it's also … kinda old.

GoPro today unveiled its 30-second Super Bowl spot, which shows the first moments of skydiver Felix Baumgartner's 24-mile plunge to the earth way back in October 2012. Baumgartner and sponsor Red Bull used seven GoPro cameras to document the Stratos jump, and GoPro's Super Bowl ad serves mostly as a teaser to the eight-minute short film created from all that footage.

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