The transformation of bus stops into advertising laboratories continues this week in London, where an Oxford Street shelter will be fitted with facial-recognition technology that allows women to view a 40-second Plan UK "Because I Am a Girl" ad, while men will see only a URL. A client rep explains: "We're not giving men the choice to see the full ad so they get a glimpse of what it's like to have basic choices taken away."

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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