Girls' Education Campaign Runs Street Ad Only Women Can See

Next step in facial recognition


The transformation of bus stops into advertising laboratories continues this week in London, where an Oxford Street shelter will be fitted with facial-recognition technology that allows women to view a 40-second Plan UK "Because I Am a Girl" ad, while men will see only a URL. A client rep explains: "We're not giving men the choice to see the full ad so they get a glimpse of what it's like to have basic choices taken away."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in