In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of insults back and forth. One player blurts out the unthinkable. "You play ball like a girl!"
What does that mean, anyway? In a social experiment led by documentarian Lauren Greenfield, the Procter & Gamble feminine products brand Always asks that question, and declares its mission to redefine the phrase "like a girl" as an expression of strength.