Gillette asks ladies how they like 'it' shaved


Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch claims the clip is "similar to the 'Shave Your Balls' campaign that Axe ran a while ago." I think they mean the Axe "Cleans Your Balls" campaign, which by the way was miles better than this (and won a gold Lion at Cannes last month).

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