Getty Images Uses 873 Pictures to Tell One Amazing Story

AlmapBBDO's moving montage

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Brazilian ad agency AlmapBBDO uses 873 stills, all from the archive of Getty Images, to tell the story of a life in this 60-second film. The pictures—of different people and locations—were culled from more than 5,000 images in Getty's archive and took six months to assemble into a coherent story line. As a marketing vehicle, the finished product, with the stills moving at a rate of 15 per second, is a tad dizzying, but ultimately succeeds as a novel way of conveying the scope of Getty's 38-million-image database.



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