Judging by the copy (“Smoking is harmful to your breath”), this is an anti-smoking campaign, not a pro-bestiality campaign. We saw the same idea in Washington state’s Ashtray Mouth work: Tell smokers it’s disgusting to kiss them, and they’ll quit. This time the message comes from the National Committee Against Tobacco in France. A second ad, showing a man kissing a dog (a good-looking dog, but still), is after the jump. Via Houtlust.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in