Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
58) ‘ELIMINATION’
May 2009. The campaign addresses Microsoft’s “Laptop Hunters” ads directly by introducing Megan, who’s looking for the perfect PC. She has lots of demands, but her insistence that the computer have no viruses, crashes or headaches sends all the PCs fleeing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in