Geico Created a Quirky Web Series Made Just for Esports Fans

Featuring Team SoloMid

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Everybody's trying to get in with an esports team … even Geico. 

In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (A dolly stacked with Geico swag also makes an appearance, but that's pretty much the brand's only imposition in episode one.)

Russell is a total creeper, and you get to know him better as the series progresses (so far there are two episodes).

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