Gavin McInnes Shows You How to Fight a Baby

Rooster creative director battles infant to a draw

Level up your creative strategy with Sir John Hegarty, and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Gavin McInnes has come a long way since his days at Vice. He rebranded himself as an adman (creative director at Rooster), and now he's even comfortable rolling around with his baby for the cameras. But of course, he still has an edge—so it's not just rolling around with the baby, it's fighting the baby. And Gavin has good moves, too. Predictably, there's some griping in the YouTube comments about whether he could hurt the baby, though of course Gavin is the one bandaged up at the end.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in