Fun Prank or Abuse of Power? Cops Pull Over Drivers to Give Them Ice Cream

Not everyone's cool with ad featuring real deputies


Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than a corporate-sponsored abuse of power.

Opinions are clearly mixed on the commercial for Unilever-owned Wall's Ice Cream, known in America under brand names like Eskimo and Good Humor. With 500,000 views and 1,266 thumbs-up votes (compared to just 96 thumbs down) on YouTube, the spot seems to be a winner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in