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Who better than the French to unfurl some cheeky fun in the prophylactic category? TBWA's ads for Hansaplast long-pleasure condoms have a beach theme, and though the gals keep their swimsuits on, those handprints suggest they were probably removed (or subverted) at some point for a decent (or maybe indecent) length of time. Said indentations imply a midday frolic in plain sight, but this is France, so probably nobody cared. At any rate, these ads are more naughty and playful than recent U.S.