Fred Willard gets in holiday spirit with Alltel

Level up your creative strategy with Sir John Hegarty, and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Fred Willard and the nerdy Alltel sales guys in a rhyming holiday spot? You're not tripping on eggnog—it's true! Fred amiably narrates the proceedings in the ad below, reclaiming some of the dignity he lost by appearing in those FedEx mock-infomercials. Much of the Alltel action takes place on a stage—an attempt, perhaps, to evoke an aura of festive yuletide pageants. Or maybe it just saved Campbell-Ewald some bucks on location filming. Do I detect some heat between Chad and Heather at the store? Oh yeah, they'll hook up—thanks to the free LG Touch with a one-year contact.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in