Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
I hadn’t seen this video before—a 28-year-old Steve Jobs grooving to Irene Cara’s “What a Feeling” and then unveiling Apple’s “1984” commercial, with plenty of bravado, a few months before it aired on the Super Bowl. According to most reports, the setting is Apple’s sales conference in Hawaii in October 1983. Steve’s Star Wars analogy is amusing.
—Posted by Tim Nudd