Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
We recently wrote about the ad guy who sent out cards to friends and family this holiday despite having died several months earlier. Here's the Facebook version of that—an app called If I Die, which allows you to post farewell messages and videos on your Facebook wall after you pass away. It's simple: You craft your goodbyes, load them into the app, and then designate three of your friends as "trustees," who will confirm your death.
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