Extreme makeover: gingerbread edition



Nice Christmas promotion here from BooneOakley for Bloom supermarket. Agency staff transformed an old junk shop overnight into a gingerbread house. (Click the photos to enlarge.) The home does look tasty, but kids will be told not to eat it—they’ll mostly get mouthfuls of styrofoam. A billboard next to the house says that Bloom delivers “Happier Holidays.” (There’s also companion print and radio ads.) The structure sits on Highway 81 between Anderson and Greenville, S.C.,

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